Answer eight questions about a release. Get its launch tier, the reasons behind it, a dated launch kit and a brief your reps will actually read.
Paste into Slack, Teams or email. Short on purpose: reps skip anything long.
Bulk dispute import: what you need to know What shipped: Import disputed invoices from a CSV in one step. Why buyers care: it fixes keying disputes in one at a time at month end Who to tell first: AR teams with more than five collectors Proof you can use: Beta customer cut dispute entry time by 80% Say it in one line: "Import disputed invoices from a CSV in one step, so keying disputes in one at a time at month end stops being a problem." Your ask: mention it to customers and open deals in the audience above. The updated slide and demo are linked in the enablement update.
Paste into Confluence, Notion, Google Docs or a GitHub issue. Checkboxes come through as a task list.
# Bulk dispute import **Tier 2 – Feature launch** · score 52/100 Targeted launch to existing customers and active pipeline, with an enablement update. ## Why this tier - How new is it?: New capability in an existing product (6/9) - Competitive edge: Better than most competitors (4/6) - Does sales need to say something new?: New talk track or demo step (4/6) - Buyer evidence: Validated with 5+ customers or buyers (4/6) - Who does this reach?: One segment, module or role (3/9) - Revenue impact: Helps retention or reduces churn risk (3/9) - Do customers have to do anything?: Optional opt-in (2/6) - Fit with the company story: Supports a current theme (2/3) ## Launch kit - [ ] (T-21d) **PMM** – Agree positioning: problem, audience, proof, one-liner - [ ] (T-14d) **Channel** – Brief partner sales teams and update partner portal assets - [ ] (T-14d) **PMM** – Update the sales deck slide and one-pager - [ ] (T-10d) **PMM** – Record a 3-minute demo for reps - [ ] (T-7d) **PMM** – Write the customer-facing release note (what changed, who it is for, how to use it) - [ ] (T-7d) **Sales** – Run a 20-minute enablement session; reps plan which deals to use it in - [ ] (T-5d) **PMM** – Send partner and reseller release summary - [ ] (T-5d) **Product** – Update help docs and screenshots - [ ] (T-3d) **PMM** – Send the rep brief to Sales and Customer Success - [ ] (Launch day) **CS** – Brief support on likely questions - [ ] (Launch day) **Marketing** – Email existing customers who will use it - [ ] (Launch day) **Marketing** – Publish the in-product announcement - [ ] (Launch day) **Product** – Add a changelog entry in customer language - [ ] (T+30d) **PMM** – Check adoption against the 30-day target and report back ## Rep brief Bulk dispute import: what you need to know What shipped: Import disputed invoices from a CSV in one step. Why buyers care: it fixes keying disputes in one at a time at month end Who to tell first: AR teams with more than five collectors Proof you can use: Beta customer cut dispute entry time by 80% Say it in one line: "Import disputed invoices from a CSV in one step, so keying disputes in one at a time at month end stops being a problem." Your ask: mention it to customers and open deals in the audience above. The updated slide and demo are linked in the enablement update.
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